NPD Reports Game & Puzzle Sales Up 228% For Week Ending March 21

According to NPD, toy sales grew 26% in the week ending March 21, with the fastest-growing categories being games/puzzles (+228%), driven by family board/action, card, and children’s games. The Group said hands-on learning drove sales across the toys, books, and office supplies industries.

“Consumers have prepared for their family’s survival over an extended period by stocking up on the basic necessities, but as schools and workplaces closed, phase two of the big scramble began. U.S. parents loaded up on things to keep their kids occupied at home, help them navigate their new homeschooling situation, and to also be a source of entertainment for the whole family as we spend more time at home,” said Juli Lennett, NPD’s toys industry advisor.

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