Asmodee Germany Supports Brick and Mortar Stores with 33,000 Free Games

As part of their “Open! Back in the game!” campaign, Asmodee Germany have given 33,000 board games valued at 350,000 Euros to brick and mortar retailers across the country.

Each retailer received game packages of 30 to 40 games each. Stores are encourage to give the games away to loyal customers.

“Game shops have very loyal customers who have kept to their shops even during the Corona crisis and, for example, bought vouchers or used local delivery services. We want to reward this loyalty and at the same time bring the customers back into the shops,” said Commercial Director Yvette Vaessen.

Asmodee studios, including Days of Wonder and Space Cowboys are including games The River (Days of Wonder) and Orbis (Space Cowboys) to support the effort.

“I think the action is great. It allows brick-and-mortar stores to please their customers, making them even more important for the local gaming scene,” said Days of Wonder publisher Adrien Matinot.

 (Original quotes translated from German)

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