Alliance Game Distributors will continue to hold discount tiers for retailers that have not met buying levels. The company held tiers through Q2 as a sign of support during the shutdowns caused by the pandemic. Retailers that have achieved an increased will move to the new tier starting in Q3.
“The current market conditions have resulted in many stores operating under tighter conditions. It is our hope that extending frozen discount tiers will be a welcomed assistance to our retailers during this challenging time,” the company said in a statement.