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Wizards of the Coast Eliminates MSRP on Future Magic Products

Wizards of the Coast will eliminate manufacturer’s suggested retail prices (MSRP) for Magic the Gathering products starting with War of the Spark, their next release.

“We’re making this change to streamline our communications around new products. MSRPs are not favored in many parts of the world, which led to some confusion among our global player base. As Magic becomes more and more global, it makes less and less sense to suggest a retail price,” the company said in post on their website on their website.

Hasbro, the parent company of Wizards of the Coast, was fined £5 million in 2002 by the UK Office of Fair Trading for price fixing toy prices with distributors. Hasbro withdrew an appeal of the fine in 2003.

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