U.S games and puzzles sales grew 55% in the first quarter over the same period last year according to a report by NPD. The toy industry overall grew by 7.6% or $256 million.
The analysts cited an early Easter and COVID-19 related school closings as the primary driver for growth in the first quarter.
NPD said Games and Puzzles were the strongest dollar growth category during March 15 to April 18, with Tte category contributed 77 percent of the growth. This was driven by family board/action games, adult puzzles, card games, and children’s games.