The indoor family entertainment facilities will take iconic Hasbro brands like My Little Pony, Monopoly, Mr. Potato Head, GI Joe, Clue, Battleship, Hungry Hungry Hippo, Trivial Pursuit, Chutes and Ladders and others to create entertainment experiences in a high-energy, gamified environment with multiple activity areas.
Kilburn Live, in partnership with Fort Worth-based private investment company Goff Capital, a substantial shareholder of Kilburn Live, hired Charlie Keegan, former CEO of Main Event Entertainment, to head the new division that will lead the development of the multiple location rollout across North America.
“Hasbro is committed to ‘creating the world’s best play experiences.’ In our 95-year history, Hasbro has transcended the toy aisle to become a lifestyle brand that both kids and adults enjoy,” said Casey Collins, SVP & GM Hasbro Consumer Products. “Our partnership with Kilburn will allow us – for the first time ever – to offer a wholly immersive and true play experience that unlocks a totally new and exciting way for fans to experience the Hasbro family of brands.”