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Growth of Tabletop Kickstarter Revenue Slows in First Half of 2019

While the revenue of tabletop projects on Kickstarter hit an all time high for the first half of 2019, year-over-year growth on the crowd-funding site has slowed, according to a new report from ICO Partners.

ICO Partners, a gaming consultant, reported that tabletop projects on Kickstarter raised $80.4 million dollars in the first half of 2019, up 7.5% from the same period last year. The growth rate was down from 13% last year. Overall revenue growth has seen a steady decline since ICO have been tracking the numbers in house. ICO parses Kickstarter data daily to help them understand trends for clients.

Pledged amounts of successful tabletop Kickstarter projects
(First six months, year over year growth percentage)
2013 366%
2014 -7.6%
2015 49.7%
2016 27.5%
2017 37.5%
2018 13.7%
2019 7.5%
Source: ICO Partners

The number of projects successfully funding grew in the first half of 2019 from 1,676 to 1,926, to 14.9%. This is up from last year’s growth of 6.1%, but on par or down from previous years. ICO Partners suggest this shift might be due to more projects launching in the second half of the year.

Revenue per project was down -14% from last year as project growth outgrew revenue, but Bidaux doesn’t think this is the start of a bust.

Revenue per project funded
(First six months, year over year growth percentage)
2013 52.2%
2014 -49.8%
2015 23%
2016 10.7%
2017 15.5%
2018 6.7%
2019 -14%
Source: ICO Partners

“The number of projects is usually more telling than the total money.” Bidaux said. “The money is easily swayed by having big bursty projects.”

“Interestingly, the total number of funded projects is still increasing, with an average of seven tabletop games per day getting funded on Kickstarter. The success ratio of tabletop projects is 69%, the highest it has ever been,” Bidaux said.

“But seeing more projects in total getting funded, that the canary in the coal mine for when things will slow. We haven’t seen it yet, and I suspect the audience is growing alongside the Kickstarter growth.”

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