Goliath Acquires Vivid Toy Group from Privet Captial

Goliath, the UK’s largest independent toy and game company has acquired Vivid Toy Group from Privet Capital in an off-market transaction for an undisclosed sum.

Vivid is one of Europe’s leading independent branded toy and games companies, distributing, licensing, designing, manufacturing and selling a combination of in-house developed toy and games IP and third-party licenses. The company has distributed partner brands in over 60 markets worldwide to retailers such as Amazon, Argos, Auchan, Carrefour, Mueller, Smyths, Target, Tesco, The Entertainer, and Walmart.

Vivid is headquartered in the UK, and has additional sales and marketing operations in France and Germany, as well as operations in China. Vivid’s core product lines are toys, games, and arts & crafts. Vivid has acted at a distributor for Goliath for the last 4 years. In partnership with Pressman, Goliath and Crown & Andrews Vivid will launch new games for 2019 and will be supported by Goliath’s worldwide marketing team.

Founded in 1980, Goliath is a privately-owned, international games specialist. Golaith acquired the Pressman and Crown & Andrews game and toy companies in 2014. It acquired MacDue, an Italian toy and game distributor Nov 9. Goliath is an international manufacturer and distributor of a broad range of products. Examples include Wahu, Sequence, Rummikub, Rubik’s Cube, Phlat Ball, Tri-Ominos, Wordsearch, Pop the Pig, Doggie Doo, Gooey Looey and Catch the Fox.


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